FOMO for AI Assistants: Yes or No?

Is your timeline also filled with posts about AI and smart technologies? You may have heard of AI assistants or the future of artificial intelligence. It might feel like something far off in the future, but the opportunities are already within reach.So, it's only natural to ask yourself: “Should I be working with AI too?”

We totally get your FOMO. In fact, we’re here to help. Together, we’ll explore the question: should you be afraid of missing out on AI assistants?

What is an artificial intelligence agent?

Let’s start at the beginning: what exactly is an AI assistant?
An AI assistant is software that responds to user requests or questions. It helps by answering inquiries or providing relevant information. The goal is to speed up processes and increase efficiency.

The Difference Between an AI Assistant and an AI Agent
At first glance, an AI assistant and an AI agent may seem very similar, but there is a fundamental difference: the level of autonomy and proactiveness.

An AI assistant is reactive. It answers questions and retrieves information from various sources but only upon request.

An AI agent is proactive. It is given a goal and autonomously executes tasks to achieve it. This can happen at scheduled times or in collaboration with other agents, automating complex processes.

In short: an AI assistant waits for instructions, while an AI agent carries out tasks independently to reach a goal.

How Can You Use an AI Assistant in Your Workflows?

AI assistants are more than just a trend. They can have a direct impact, especially when it comes to quickly answering questions or retrieving scattered information.

Here are some examples:

1. Smarter Customer Support
‍You’ve probably experienced this: you have a question for a company and want to get in touch. Unfortunately, you end up with a chatbot that doesn't quite work as expected. You’re left frustrated and without a solution. An AI assistant makes a difference here. Instead of a basic chatbot with predefined responses, you can deploy a smart AI assistant trained on a dataset. This assistant can provide much more accurate and contextual answers.

2. Handling Repetitive (Healthcare) Questions
‍Healthcare organizations, such as GP practices and the GGD (Municipal Health Services), receive the same questions daily. The answers to these questions are often readily available online. In other words, healthcare staff aren’t really needed to handle these inquiries. An AI assistant can fully automate this task. That’s why we developed VITA for GGD West-Brabant: an AI assistant that answers repetitive healthcare questions, relieving healthcare professionals.

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3. Instant Internal Support
‍For a large retailer, we implemented an AI assistant that helps store employees with questions about processes, promotions, discounts, and products. Employees receive instant answers, speeding up customer service and improving efficiency.

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4. Personalized Advice and Guidance
‍We also developed a running coach AI assistant in collaboration with On Your Marks. This assistant answers questions about training, technique, and gear, tailored to the user’s needs. While this assistant is currently reactive, it already provides valuable support to athletes.

5. More Efficient Product Development in the Food Industry
‍For food manufacturers, product information is often scattered, making it time-consuming to find the right data. An AI assistant helps by quickly retrieving relevant information, streamlining and accelerating the development process.

Who Benefits from an AI Assistant?

Not every organization needs an AI assistant right away. AI assistants are especially useful when you need quick access to specific information or answers to targeted questions—without requiring automated task execution or process optimization. They centralize knowledge and make it easier to find answers across different sources.

If repetitive tasks are slowing down your work, it might be time to consider an AI agent, which takes over routine tasks autonomously. But if you’re looking for a way to quickly and accurately answer employee or customer questions, an AI assistant is the solution.

Ask yourself:

What recurring questions are frequently asked?
Which questions from your audience could be answered 24/7, even outside office hours?

Which questions from your audience could be answered 24/7, even outside office hours?

Should You Have FOMO for AI Assistants?

In short: Yes!Forward-thinking professionals are always looking for ways to create more impact. An AI assistant helps you achieve this by:

Freeing up time for what truly matters. Repetitive tasks disappear, allowing teams to focus on strategic work.
Improving workflows. Work becomes more efficient, simpler, and more enjoyable—who wouldn’t want that?
Making work more meaningful. Fewer tedious tasks mean more energy and motivation within your team.

Want an AI Assistant for Your Business?

Curious about how an AI assistant could make your organization more efficient? We’d love to help you discover how to free up valuable time, streamline processes, and energize your team by taking tedious tasks off their plate.

Get in touch today and take the first step toward smarter, more impactful work!

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